Determination of Perceived Importance and Reasons of Consumption in Sports Organizations

Abstract

Background: There is a meaningful relationship between the tendency of individuals participating in sports organizations to act independently in organizations, the quality of service they anticipate and their potential to leave organizations and their perceived importance levels.

Aim: This study was conducted to reveal the perceived importance level and the reasons for consumption and to examine the relationships between them in terms of some variables to determine the density of their effects over each other and whether there is a significant difference between them.

Methods:  In the study, Perceived Importance Scale and Sports Organizations Consumption Scale were applied to 394 participants who participated in sports organizations in 2020 in their branch in accordance with the purpose of the study. The survey results were analyzed with SPSS-21 package program. Frequency, percentage distribution, T-test, Anova test, Post-Hoc Tukey test and correlation (Pearson) test were applied as statistical methods in the data analysis.

Results:  A significant difference was found that the  women who participated in the research and participated in sports events tend to participate more in the organizations, the expected service quality increases as the age increases, those who are engaged in the individual sports branch are more open to communication, the managers and administrators did more voluntary work as part of the organizations and their expectation of service quality is higher, the managers and administrators tend to leave the organization if they are not satisfied, the position and travel style are seen to be more important and they tend to participate more in the activities other than the organization as the educational level increases, the expectation of service quality increases as the level of education increases and they tend to leave if they are dissatisfied, the athletes who are/were not a part of the national team care about the travel style and tended to leave more.

Conclusion: The fact that the authorized institutions and people, who organize sports events, provide opportunities for the participants to act independently within the bounds of possibility within the organization, keep the service quality high, determine the location where the organizations will be held as original, central places that offer easy transportation from all cities, organize activities outside the organization will ensure the participation to increase, the individuals to leave more satisfied with the organizations and thus will ensure them to stick by the organizations.